WANTED

Peptide science • Preservation for real life

Skin worth
keeping.

Peptide-powered skincare for smoother-looking, firmer-looking, hydrated skin — without the 10-step routine.

3 quick questions. Your personalized WANTED plan.

Free. No app store. Your Preservation Profile in 3 questions.

  • Peer-reviewed peptide

    Hexapeptide-11

  • Clinically studied

    Dual-weight hyaluronic acid

  • Real life

    2 minutes, twice a day

A woman in her forties at home, relaxed, with visible natural skin texture

“The goal isn’t younger.

It’s well-kept.”

Why WANTED

You built a life worth having. Take care of the woman living it.

Dana talking to Dana. Real schedules. Real skin. Real priorities.

  • Hanna at her bathroom mirror after a long shift, applying serum

    I refuse to letthe long hoursshow on my face.

  • Hanna packing the WANTED duo into her carry-on in a hotel room

    Early flights.Late nights.Same routine.

  • Hanna with her morning coffee in a busy family kitchen

    I wanted this life —and I plan on makingit look easy.

Preservation, not correction.

The goal isn’t to go backward. It’s to keep showing up looking like yourself.

Preservation, not correction

The goal isn’t younger.
It’s well-kept.

Preserve your peak.

Most skincare is built on correction — telling you something is wrong and selling you the fix.

WANTED is built on preservation. You like your life. You like how you look in it. The job is to take care of what you want to keep — so the long hours, early flights and late nights don’t get the final say.

Pride today + discipline now = confidence later.

The best compliment at 43 isn’t “you look young.” It’s “you look good.”

Peptide science

Fewer products.
Better choices.

One active core — a research-backed peptide, dual-weight hyaluronic acid and barrier botanicals — in three textures. Built to support smoother-looking, firmer-looking, hydrated skin you can keep.

  1. 01

    Peer-reviewed

    Hexapeptide-11

    The signature peptide across the Serum, Eye Cream and AM/PM Cream.

    Peer-reviewed (Redox Biology, 2015): protected skin fibroblasts from stress-induced senescence in the lab, with a 25-person elasticity study alongside.

  2. 02

    Clinical trial

    Dual-weight hyaluronic acid

    Low- and high-molecular-weight HA in every formula for surface and deeper-feeling hydration.

    76-person randomized trial, 60 days (J Drugs Dermatol, 2011): measurable reduction in wrinkle depth with low-molecular-weight HA.

  3. 03

    Published

    Barrier botanicals

    Ginkgo, phytosterols and berry-seed oils that support the skin barrier and comfort.

    Published studies on ginkgo (skin barrier function) and soybean phytosterols (barrier recovery after stress).

WANTED Peptide Anti-Aging Serum bottle and box

Peptide Anti-Aging Serum

Hexapeptide-11 • dual-weight HA • 30 ml • $49

  • Full INCI transparency

    Every ingredient listed. Nothing hidden.

  • Peer-reviewed actives

    Claims tied to published research, not hype.

  • Cosmetic, not medical

    Supports how skin looks. Never a diagnosis.

  • Fewer, better steps

    One active core in three textures.

Research cited describes ingredient studies, not WANTED finished-product trials. Cosmetic product; individual results vary.

The free WANTED app

60 seconds to start.
A plan that grows with you.

The assessment is the front door. WANTED remembers the answers and turns them into an ongoing preservation plan.

  1. WANTED app: Build Your Preservation Plan

    Answer 3 quick questions

  2. WANTED app: What do you want to preserve most?

    Pick what you want to preserve

  3. WANTED app: What gets in the way of your routine?

    Tell us what gets in the way

  4. WANTED app: Where are you in your skin journey?

    Get your Preservation Profile

Assessment → profile → free app → weekly plan → personalized WANTED routine

The launch

Choose your WANTED routine.

Same preservation philosophy. Three ways to start.

  • Start herePeptide Anti-Aging Serum

    Peptide Serum

    $49

    Peptide Anti-Aging Serum.

    Hexapeptide-11 — peer-reviewed peptide.

  • Most popularThe Daily Duo

    The Daily Duo

    $79$94

    Peptide Anti-Aging Serum + Anti-Age Day Cream.

    Peptide serum + hydration-and-barrier day cream.

  • Complete routineThe Full Collection

    Full Collection

    $109$139

    Peptide Anti-Aging Serum + Peptide Eye Cream + Peptide Ageless AM/PM Cream.

    One peptide core in three textures.

  • Free shipping $50+
  • 30-day returns
  • Peptide-powered formulas
  • Simple routines for real life

The most

WANTED

Real women.
Real routines.
Real results.

  • Jessica, 34, smiling at home in a robe and holding the WANTED Peptide Anti-Aging Serum.

    My glow is back.

    Jessica, 34
  • Brianna, 28, pressing cream into her cheek with the WANTED Peptide Eye Cream in hand.

    Simple routines. Real results.

    Brianna, 28
  • Melissa, 39, taking a bare-faced selfie in the car.

    Finally a plan that fits my real life.

    Melissa, 39
  • Danielle, 29, playfully puckering with the WANTED Peptide Ageless AM/PM Cream.

    Small habits. Big difference.

    Danielle, 29
  • The most

    WANTED

    Real women. Real routines. Real results.

    Skin worth keeping.

    Get my free plan
  • Taylor, 34, hair in a towel after a shower, holding the WANTED Peptide Anti-Aging Serum.

    My skin looks healthier and I actually stick to it now.

    Taylor, 34
  • Emily, 31, resting her chin on her hand at home, bare skin and freckles.

    I feel more confident in my skin again.

    Emily, 31
  • Nia, 37, in a black headband, laughing with her hands on her cheeks.

    Consistency finally feels easy.

    Nia, 37
  • Sophia, 33, holding the WANTED Peptide Eye Cream and AM/PM Cream beside her face.

    Smoother, brighter, happier skin.

    Sophia, 33

Individual experiences with cosmetic skincare. Results vary.

Hanna in a robe holding the WANTED serum at her bathroom sink

The two-minute rule

If it takes longer than 2 minutes, it won’t survive a 12-hour day.

Two products that each do more than one job — so you need fewer of them.

  1. Step 1

    30 sec

    Peptide Serum

    Hexapeptide-11 (peer-reviewed) + dual-weight hyaluronic acid. Press into clean skin.

  2. Step 2

    45 sec

    Day Cream

    Hyaluronic acid + marine polysaccharide + betaine. Seals hydration, supports the barrier.

  3. AM only

    15 sec

    Your SPF

    WANTED doesn’t replace sunscreen. It’s the most important preservation step there is.

  4. Done.

Free shipping · 30-day returns

Built for real life

Early flights. Late nights. Same routine.

  • Hanna in the back of a car at sunrise on the way to the airport, serum in hand

    Early flights.

  • Hanna in a black dress at her vanity, city lights behind her, applying serum before bed

    Late nights.

  • Hanna in a hotel bathroom robe doing the same two-step routine

    Same routine.

Nurses. Flight attendants. Teachers. Hygienists. Salon owners. Working moms. Women with long hours and their own money — who want fewer, better products that fit the life they actually live.

Your preservation journey

A plan for this week.A record for the long game.

The free WANTED app keeps your plan personal with weekly check-ins, optional photos, short lessons, and recommendations that change as your goals and routine evolve.

  • Weekly plans that fit your life.
  • Track real progress.
  • See your journey over time.
  • Simple. Personal. Built for you.
WANTED

Good morning, Dana.

Your Preservation Week

Week 4

This week’s focus

Hydration + Firmness

Long hours are your biggest challenge, so this week stays intentionally simple.

5 / 7 routines

  • Today

    AM routine • 2 min

    Serum, cream, done.

  • This week

    Weekly check-in

    Due Sunday • under 60 seconds

  • For you

    Why long shifts can leave skin looking tired

    2 min read

Hanna laughing on her couch at home in warm afternoon light

Great skin is accumulated.

Future you will thank you.

Real routines. Real progress. A longer you.

The WANTED collection on a bathroom counter

Preserve your peak

The goal isn’t younger.
It’s well-kept.

For the woman who wanted the career, the family, the travel, the late nights — and plans on making it all look easy.

Build my preservation plan

Skin worth keeping.